Apple Day

The Art of Apple Branding

A beautiful new book has been produced by David Walker and Christopher Cowles documenting the "industrial folk art" of Australian apple case labels. Fifteen years of research has resulted in a delightful and informative social document, illustrated throughout in full colour and covering the rise of the Australian & Tasmanian apple industries from small family concerns in the 18th century, through to its peak in the 1950s, and subsequent decline and resurrection in the late 20th century.

This is a book for which the description "lavishly illustrated" would not be mere hyperbole. The labels themselves, although intended as ephemera, are often strikingly designed and evocatively painted, drawn and printed; the whole book provides a worthy tribute to this overlooked school of advertising art, in which pride of product played as much a part as hard commerce.

Find out more about this book on the Apples From Oz website <www.applesfromoz.com>

The Art of Apple Branding: Australian apple case labels and the industry since 1788
218pp, 26cm x 29cm. ISBN 0-646-43420-9
Dust jacket edition: $195.00 (AUD) inc. GST* (approx £85, though buyers from outside Australia will not be charged GST)
Slip-cased edition: $255.00 (AUD) inc. GST* (approx £111, though buyers from outside Australia will not be charged GST)

*GST is the Australian Goods & Services Tax, charged at 10% on goods within Australia, but discounted from goods sold to overseas addresses.

To purchase an edition of this book, contact:
Apples from OZ, PO Box 4547, Bathurst Street Post Office, Hobart, Tasmania 7000, Australia
Telephone: +61 (03) 6253 5250 / Fax: +61 (03) 6229 3462
Email: info[at]applesfromoz.com
Web-site: www.applesfromoz.com

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